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MarTech TodayAugmented reality games: Will this summer's releases be booms or busts?MarTech TodayThis summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could create more location-based marketing opportunities the way Pokémon GO did in 2016: Ghostbusters World ...

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ITProPortalAugmented reality is changing the face of digital marketingITProPortalAs we increasingly enter a digital age, heavily relying on technology to speak to our audience, the marketing industry is continuously adapting. In 2018, the trends are turned towards augmented reality (AR) and the 'rise of the machines'. The AR ...$1.79 Bn Military Augmented Reality Market, 2025 Featuring BA

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VRFocusEminem Embraces Augmented Reality at CoachellaVRFocusAnyone who has attended a concert in recent years can't fail to notice the number of people who have smartphones held up, recording the ongoing gig. Not all performers and music fans are on board with this idea, but hip-hop star Eminem has embraced is ...and more »

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Medical Design & Outsourcing$1.79 Bn Military Augmented Reality Market, 2025 Featuring BAE Systems, Google, Applied Research Association ...PR Newswire (press release)The growth of military augmented reality market is heavily driven by the significant increase in demand for situational awareness technologies among the defense forces across the globe and the need for hands-free navigation capabili

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Middlebury College News and EventsVideo: Augmented Reality SandboxMiddlebury College News and EventsMIDDLEBURY, Vt. – It feels like an instant throwback to childhood – burying your hands in the sand, building mountains, rivers, and lakes. But while the sandbox in Middlebury's geology lab offers the same tactile joy as a day at the beach, students are ...

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VentureBeatVCs hold contest for best augmented reality pitchVentureBeatTwenty-seven venture capital funds and investors are uniting to hold the Global AR Online Pitch Event, a contest aimed at identifying stellar augmented reality startups. The winning contestant will likely receive an investment from the group. Gree's ...

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Digital TrendsYou AR what you eat — augmented reality menus are coming to SnapchatDigital TrendsCreated from images of a real burger, the augmented reality lenses allow diners to preview their dish from any angle. As Bareburger prepares to introduce an AR menu, the burger chain is giving out 5,000 Snapcodes that offer a sneak of the progress on ...Snapchat Introduces 3 New Capabilities of Its Aug