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Indiantelevision.comIndian brands look to ride the Augmented Reality waveIndiantelevision.comMUMBAI: Gone are the days when brands would be happy putting a campaign on TV or printing an ad in newspapers to grab their target audience's attention. At a time when consumers are looking for greater engagement and connect with brands, ...

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VentureBeatThe future of augmented reality could be a contact lens (podcast)VentureBeatThis week on What to Think, we speak with Michael Tolkin. He's the chief executive of IMAX Labs, an innovation lab that's backed by IMAX Corp., the entertainment technology company with special theaters throughout the world. Tolkin talks with me and my ...

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FortuneHow augmented reality and virtual reality will generate $150 billion in ...FortuneDespite the failure of Google Glass to evolve into a mainstream consumer gadget, upcoming augmented reality devices like Microsoft's HoloLens, which combines virtual objects with the real world through high-tech glasses, are forecast to become a $120 ...and more »

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