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Augmented reality takes makeover tech to the next levelVentureBeatTech developers are teaming up with makeup, hair, and skincare companies to create augmented reality beauty simulators. Creative agency Holition recently paired up with Rimmel London to create an app, set to come out this September, where customers ...

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NDTVAugmented Reality, Vintage Merc Await Visitors At Rashtrapati Bhavan MuseumNDTVWith augmented reality in the new three-storeyed Rashtrapati Bhavan museum inside the Presidential estate, these experiences will soon come to life. On Monday, when President Pranab Mukherjee completes four years in office, Prime Minister Modi will ...and more »

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Hollywood ReporterAs Pokemon Popularizes Augmented Reality, Hollywood Explores AR's PotentialHollywood ReporterWith the overwhelming success of Pokemon Go, augmented reality has entered the big-time. And while the rollout of augmented reality is still at an earlier stage than that of its cousin, virtual reality, Hollywood is carefully exploring the future ...and more »

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WCBIWhat's Next For Augmented Reality After 'Pokémon Go'?WCBICompanies have started creating demos for the game using the Microsoft HoloLens. It lets you see and catch Charmanders in the real world without having to look through your phone. “This Pokémon interest will hopefully translate into a lot of interest ...and more »

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NewsyWhat's Next For Augmented Reality After 'Pokémon Go'?NewsyCompanies have started creating demos for the game using the Microsoft HoloLens. It lets you see and catch Charmanders in the real world without having to look through your phone. "This Pokémon interest will hopefully translate into a lot of interest ...and more »

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VentureBeatPokémon Go is nice, but here's what *real* augmented reality will look likeVentureBeatAs Dhillon points out, true augmented reality “requires computer vision and dynamic mapping of the real world environment.” In contrast, Pokémon Go characters rely solely on Google Maps' fixed latitude and longitude. If true augmented reality ...

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WTSP.comLove Pokémon Go? Here are 5 more cool augmented reality appsWTSP.comAlong with utilizing a smartphone's GPS chip, which encourages players to go outside and catch Pokémon characters around you, it also leverages augmented reality (AR) technology, so it looks like those fictional cartoon characters are really in the ...and more »