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Business InsiderRight Now, Apple Risks Missing Out On The Next Big Thing In TechnologyBusiness InsiderApple's iPhone business is bigger than most businesses as a whole — heck, even most countries' GDP — but if Tim Cook and co. don't take part in the big push for augmented and virtual reality, it could risk missing out on the next “personal computer ...Holographic technology a realityI

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Microsoft Microsoft’s 2.5-hour event on Wednesday was suddenly enlivened by the surprise introduction of the HoloLens, a new piece of hardware that will run on Windows Holographic, Microsoft’s new platform for virtual and augmented reality experiences. The initial reactions to the HoloLens have been overwhelmingly positive.  Business Insider’s Matt Rosoff got to try it for himself on Wednesday ..

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Microsoft dives head-first into augmented reality, President Obama addresses the State of the Union -- and the internet-- and (say it ain't so!) Skymall files for bankruptcy. Get caught up on these stories and more in this latest edition of Weekends ...

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Microsoft's HoloLens goggles have hit a sweet spot between Google Glass and virtual reality headgear, immersing users in a mesmerizing world of augmented reality holograms. The glasses, which the US technology titan sprang on an unsuspecting press this week, elicited descriptions such as "magical" and "unbelievable," the first time in a while such praise was heaped on a Mi